Hey - Nathan here.
The ‘meta’ for announcements this year has been LinkedIn / Twitter launch videos.
beehiiv did one. So have household names in Ecomm like Triplewhale. Cluely and Meridian used them to come out of stealth.
Everyone is using the same playbook: 90-second videos that…
Put up anywhere from 500,000-10,000,000 views
Book hundreds of qualified calls
Drive inbound from top venture firms for future funding rounds
A video like this might run you $150k:
The not-so-secret-secret:
You can engineer these announcements to go viral paying for promotions and using lead magnets to virtually guarantee you take over everyone’s timeline for a day.
And there’s one guy who created the playbook behind most of this year’s biggest launches.
My buddy Matt Epstein.
I co-work with Matt. We’re getting an office together in Jan. He’s awesome.
The guy is 23 and will do ~$4M with his agency this year - insane!
He knows exactly how the X / LinkedIn algorithms work.
And so I had to have him on Personal IPO to break it down for you.
If you have any desire at all to build an organic audience, this interview is the playbook on every lever to pull to juice your posts.
Matt, like many of the folks I have on, has been getting after it since he was a kid:
Age 16 - bought an Instagram account for $600; sold it for $8k
Age 17 - E-commerce brand, $10M in sales
Age 20 - E-comm agency, $2M a year
Age 22 - another e-commerce brand, $1.6M in sales
Age 23 - SaaS launches - $2M run-rate
So if you need a little shot of “Anything is possible” energy heading into 2026…
Your regularly scheduled newsletter will be in your inbox next Tuesday. See you then!
That’s the letter.
- Nathan May
Find me on LinkedIn
This is a private newsletter - if you want a teammate added, please reach out with their email
The Feed Media drives hundreds of thousands of subscribers and sales with newsletters every month - book a brainstorming session with me here