Hey - Nathan here.

I paid a guy named Daniel Fazio $10,000 last year to coach my agency.

Daniel is crazy (I mean this in a good way!).

He started his first business at 19 and has turned Twitter, YouTube, and an email list into a $1.2M/month portfolio.

Look at this track record…

  • 2016: Instagram agency – $12K/month

  • 2017: Cold email agency – $50K+/month

  • 2020: Cold Email Mastery course – $30K+/month

  • 2022: Client Ascension coaching – $400K+/month (active)

  • 2023: ListKit SaaS – $800k+/month (active)

Daniel’s coached 1,000+ business owners anywhere from $10k/month all the way to $500k/month on winning offers.

I had him on Personal IPO.

If you sell something, this will be a masterclass on how to get strangers on the internet to pay you enormous sums of money.

(This is, in fact, what Daniel did to me after I landed on his email list in 2023).

Watch the episode:

We’ll cover:

  • Why his 25-minute Loom ($1.1M in sales) outperformed every “mega course”

  • How to stack products (courses, coaching, SaaS) around 1 customer avatar

  • Why you will not scale unless you separate marketing & fulfillment

  • The anti–lead magnet thesis: why free never converts cold traffic

  • Cold vs. warm offers - what sells to strangers vs. followers

  • Why people buy certainty, not information

  • Guarantees that 10x your conversion rate

  • Building a $1.2M/mo portfolio by 28

  • Creating winning offers

Your regularly scheduled newsletter will be in your inbox next Tuesday. See you then!

That’s the letter.

- Nathan May

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