👋 Hi friends -

Welcome to The Newsletter Growth Memo. Twice a month, I share short reflections with my newsletter clients + other operators.

Zero formality, ads, or affiliate links - just a guy sharing learnings from working with media operators doing $25-500k+ / month with newsletters.

New reader highlights: Welcome to Dalton, Creative Director @6AM City | Kyle, Senior Director, Marketing (B2B Media) @Hubspot | Alex, Founder @The Signal | Brad, Founder @Wolverton Media Solutions

Hey - it's Nathan.

I started The Feed Media on February 20th, 2024. Since then we’ve:

• Built the 2nd biggest newsletter growth agency in record speed

• Become the top choice partner for newsletter brands looking to maximize reader quality from Meta ads, nearly doubling the CTR of readers for newsletters like The Rundown and The Neuron

• Helped newsletters like Bootstrapped Giants do hundreds of thousands of dollars in product sales

• Expanded this private email list from clients-only to hundreds of founders and senior leaders from the majority of the biggest newsletter brands in the US

A huge thank you to you for reading.

Because there are so many new readers, I wanted to pool together some of my best resources from the past 11 months:

1. My top 7 LinkedIn posts from 2024

2. Our 7 most popular editions from 2024

3. 3 extremely detailed growth + monetization playbooks I put together for you, effectively a $1,000+ newsletter course, completely free

Top 7 LinkedIn posts

1. Unpacking how we built a single ad that drove 25k readers for one of the ‘big 3’ AI newsletters

2. Why founders/execs without a newsletter are leaving 7-figures of revenue on the table

3. The funnel metrics on a $250k product launch we did for a 15k-reader newsletter

4. 20 hooks we use with newsletters spending $100k+ / month on Meta ads

5. 5 lessons from a $650k newsletter-based product launch

6. Building a $1M business with LinkedIn and a newsletter

7. 2 newsletters with wildly profitable sign-up flows

Top 7 newsletter editions

1. An $80k/month newsletter with 0 employees

2. The 3 channels behind $10-100M newsletters

3. Newsletter lessons from a billionaire

4. 2024 recap: 6 of my favorite media founders

5. 10 Lessons from the Newsletter Conference

6. This made $250k for a 15k-person newsletter

7. 7 Newsletter Predictions for 2025

Top 3 resources & playbooks

1. Our 60-page playbook for profitably scaling newsletters to $100k+ per month in ad spend (deck here, workshop recording here)

2. Step-by-step behind a $270k newsletter product launch (deck here, workshop recording here)

3. Breaking down 1440’s 40 longest-running ads (access here)

That’s the letter.

- Nathan

P.S. I catch up with a few dozen of you regularly. If we haven’t spoken, hit reply and let me know what we can cover that would help you + your team.

1. Find me on LinkedIn

2. This is a private newsletter - if you want a teammate added, please reach out with their email

3. The Feed Media drives hundreds of thousands of subscribers and sales with newsletters every month - book a brainstorming session with me here