Eight years ago, Tim Huelskamp left private equity and started a newsletter called 1440.
The first edition went to 78 people.
This morning…
It went to 4.5 million readers
Its primary sponsor slot sold for something like $80,000-$100,000
All of this with just over 20 employees
Tim joined for an episode of Personal IPO.
We go through every single metric (revenue, CPL, LTV, spend, etc.) and tactic a newsletter operator could possibly ask for.
More people - at least 10 now - from 6-8 figure newsletter companies have DM’d me about this episode than any of our interviews so far.
If you run a newsletter, I think this will be the most valuable piece of content you watch all year.
P.S. Of those of you who have watched a PIPO episode, only 13% subscribe to the channel. If you tap this link and subscribe, I think we can hit 20% by EOW. I bring these founders on and make them tell you - for free - how to build a $1M-10M+ business… forget subscribing for me, do it for yourself!