👋 Hi friends -
No growth memo this week. I’ll see you next Tuesday, HOWEVER -
I wanted to shoot over two things you + your head of marketing will find useful.
Last week I did a workshop with beehiiv on scaling ads for 7-figure+ newsletter brands.
We went deep into creative research, why media buying (but not copywriting) is becoming commoditized, and the top ads we see performing for brands like Arnold Schwarzenneger, The Rundown, and Tyler Denk.
Watch the full workshop here (begins at 4:26 when I dive into content)
That’s the letter.
- Nathan May
P.S. I took the frameworks I taught in the workshop and used them to break down 1440’s longest-running ads of all time. It was a hit - founders/heads of growth from brands like 6AM City, Superhuman, The Telegraph, and Nice News all grabbed the breakdown video for their teams and you should too. Here’s the post.
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