Happy Labor Day!
I’m writing you because I have something for you…
Couldn’t wait to share it before the long weekend comes to a close!
Chenell Basillio and I sat down last week and recorded a podcast on everything we know about building a newsletter.
If you’re under $1M in revenue and even remotely interested in treating your newsletter like a business…
We talk about:
The playbook I used to go from $0 → $1M ARR in 11 months last year with a ~1,000-person newsletter (the one you’re reading)
Almost buying The Neuron - why I lost, what I would’ve done with The Rundown / using the Industry Dive Playbook
Why “media mullet” newsletters (ads in front, high-LTV in back) win long term
The 4 types of people most likely to succeed with newsletters
The 3-4 niches 90% of the $1M+ newsletters come out of
How to niche down more than feels comfortable
Why most paid subscriptions fail
Newsletter ideas you can steal
Choosing what to sell
That’s the letter.
- Nathan May
P.S. The next Personal IPO episode airs tomorrow. I talk with a buddy of mine who went from maxing out his credit cards to selling his company for $7M in 2 years, and who credits Sam Parr for making him Twitter famous. Subscribe to the Personal IPO YouTube channel to get alerted.
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The Feed Media drives hundreds of thousands of subscribers and sales with newsletters every month - book a brainstorming session with me here